© 2000 Baker Hughes
All rights reserved.
Building for the Virtual Future:
Technology Capabilities Evolution
Gartner Group Framework
Features
•
Company
information
•
Brochures
Cost
•
$30K to $100K
Additional
Features
•
Extensive
information
•
Interactivity
•
Personalization
•
Basic search
Cost
•
$400K to $1M
Additional
Features
•
E-commerce
•
Transactions
•
Communities
•
Advanced
search
•
Customer
service
Cost
•
$1M+ to $3M+
Additional
Features
•
Supplier
integration
•
Customer
integration
•
Electronic data
interchange
•
Advanced
personalization
Cost
•
$2M+ to $5M+
Level 1:
Basic
Presence
Level 2:
Prospecting
Level 3:
Business
Integration
Level 4:
Business
Transformation
Strategic Value
Placeholder in
cyberspace
Channel
exploration
Channel
development
Channel
exploitation
Internet Business